How listing claims work
Facilities can claim their CareRanks listing to supply a logo, a short statement, and corrected contact details — free, reviewed, and clearly labeled. This page is the standing policy for that program.
The independence guarantee
Claiming a listing never changes a facility's ratings, grades, quality data, price figures, or position in any list or search result on CareRanks. Those are computed from federal data under our published methodology, identically for claimed and unclaimed facilities — and no payment, from anyone, can ever change them. Claiming is free.
Who can claim
Employees and authorized representatives of a Medicare-certified facility listed on CareRanks. Management companies and health systems may claim on behalf of their facilities with written authorization. Claiming a listing you are not authorized to manage is grounds for removal.
How we verify claims
Every claim is reviewed by CareRanks staff before approval — none is approved automatically. Signals we consider include proven ownership of the claimant's email address (a one-time code to the inbox, or a verified Microsoft or Google work account), whether that email's domain matches the facility's official website on file, call-backs to the facility's phone number on file, and written authorization on letterhead. Decisions typically come within 3 business days, and we email the claimant the outcome either way.
A decision is not the same as publication: once a claim is approved, anything the organization submits goes through its own content review, and approved content appears on the site with the next weekly publish.
Rules for organization-supplied content
Every submission is reviewed by CareRanks staff before publication. We reject or remove content that:
- contains patient information of any kind, including stories or testimonials;
- makes clinical-outcome, safety, or superiority claims ("the best," "the safest," "highest-rated") — certifications and designations from named bodies are fine;
- makes price or coverage promises;
- disparages other providers;
- includes links, contact solicitations, or promotional offers;
- misrepresents who supplied it, or uses a logo the organization does not own.
Statements are plain text, capped at 750 characters. By submitting a logo or statement, the claimant attests they are authorized to provide it and that it is accurate.
How supplied content is labeled
Organization-supplied content appears only in a visually separate "Supplied by the organization" section of the facility's own page, with the organization named, the date it was provided, and a note that it is not written or verified by CareRanks. It never appears in search results, comparisons, or anywhere ratings are shown, and it is excluded from the structured data search engines read.
Freshness, corrections, and removal
Supplied statements carry the date they were provided; we may retire content that is no longer current or attested. Corrections to CMS-derived facts (addresses, beds, measures) are handled through our normal corrections process at errors@careranks.com — claimed status doesn't change how those are verified. CareRanks may reject or remove any supplied content that violates these rules, and may revoke claims found to be unauthorized. Facility closures and ownership changes transfer or retire the claim.
Ready to start? Claim your facility's listing.